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The Bedtime Story Behind Moodie

So, what is Moodie exactly?

Moodie is the clever and exciting kids loungewear & sleepwear brand in select retailers across Australia and now available in the USA! Moodie is designed exclusively in Australia, currently ranging from infancy to 10 years old.

Where did Moodie come from?

From the East Coasts- NYC and BNE! Moodie was created by sisters J. Templeton and O. Dow and is inspired by a great love and appreciation for all things colourful, comfortable and cool.

What's the inspiration behind the Moodie brand?

It comes from the love of graphic prints, quirky design, and a lil’ bit of black. We are inspired by the idea of kids being comfortable at all times, colourful for whatever mood they are in, and as unique in their appearance as they are in their individual personalities. We are inspired daily by little people’s unique moodiness!

Why is Moodie called Moodie?

Okay, let’s talk bedtime. Whose kid hasn’t had the unquenchable thirst, or the never emptying bladder? Perhaps it’s the cough that only comes out at night, or the curse of the scratchy garment tag. Whatever it is, it only makes us feel one way, Moodie puts the “good mood- with less tude” back into bedtime.

What's with the sheep?

Moodie is the name of the little black sheep that is our brand ambassador. You can catch him hiding in plain sight on every single garment in the Moodie range. If you don’t see the sheep, your kid’s not dressed for sleep!

What is loungewear?

Loungewear is comfy clothes your kids can wear whilst chillin’ around the house or out and about, but most importantly they can also sleep in them.

What makes Moodie so special anyway?

Moodie uses the highest quality 100% pre-washed jersey cotton knit fabrics with commercial quality print processes to ensure fabric has the softest feel possible. Garments are constructed with flatlock seams, convenient YKK zips with protected top tabs and ready to grow cuffs for babies.

Where do the unique prints come from?

All designs are created by J. Templeton. She is a native New Yorker armed with a BFA in design from The Fashion Institute in NYC. She is also mom to six year old Juno and one year old Marvel.  Jody has first-hand knowledge on what kids want to wear and what parents needs around functionality, comfort and fit are.

Who's the Moodie customer?

All peeps who want their little loved ones to both look cool and feel soothed. Moodie garments are top shelf when it comes to quality and fabrication- ideal for gifting.

Where can I get my hands on some Moodie?

Moodie is available in selected boutique retailers across Australia and NZ and is now making its way into select boutiques in the USA.  For your convenience we have a pretty rad online store featuring all things Moodie, just click on the SHOP link at the top of the homepage.  Be sure to also subscribe to Moodie by entering your email address on the bottom of our home page for upcoming brand and product info.

 

If you don't see the sheep, they're not dressed for sleep!